Since 2001, Beyond Direct has provided audience sourcing expertise for the direct marketing industry, assisting advertisers both large and small and the agencies that support them. We are experiencing the greatest era of marketing innovation in history. But also, an era defined by ad fraud at unparalleled levels. Beyond Direct overcomes that hurdle with sophisticated tools to help marketers reach real eyeballs, utilizing modeling techniques, post- and pre-campaign analytics to ensure that each clients’ offers are seen by the intended audience.
Audience-Sourcing Experts
“Successful marketing in today’s economy requires partners who expertly understand data handling, ensuring privacy-compliant sourcing to avoid costly mishaps.”
More than simply supplying targets for marketing campaigns, our responsibility is to handle prospect audiences with the utmost integrity. Cautious use, with steadfast counsel for advertisers to withstand the bright lights of consumer privacy regulation.
Ad fraud is the scourge of digital marketing campaigns.
As if data privacy wasn’t harrowing enough, advertisers have the additional challenge of marketing to real people. Ad fraud has become the scourge of digital marketing campaigns.
Beyond Direct has precision tools to uncover fraudulent traffic and steer advertisers to first party data providers so campaigns are seen by real people with real needs. No vanity metrics; you get real humans – not bots - interacting with your brand as evidenced by the impressive array of clients we and have successfully guided since 2001.