Bio
Burak is the driver of new business for Beyond Direct. His unabashed devotion to first party data – and disdain for vanity metrics – brings an industrious vibrancy to our audience brokerage. His careful attention to our new advertisers often reveals misguided budget allocation, which has greatly benefited many a media buyer.
Email: besen@beyonddirect.com
Motivation
What gets me out of bed in the morning: “Introducing new brands to audiences they never knew existed. Most in e-commerce simply repeat the same tactics, essentially trading customers back and forth. When we uncover ad fraud and bring first party audiences to the table, that ‘aha’ moment makes it all worthwhile!”
