Bio
James is the longest tenured Beyond Direct team member; he has literally seen it all. He oversees our client strategy, drawing from his vast experience in crafting peerless strategies for each client’s objectives. His dedicated service and expert audience plans have cultivated enduring client relationships. And he craftily uses his impressive track record to overcome the fact that he looks like he’s still in high school.
Email: jcarson@beyonddirect.com
Motivation
What gets me out of bed in the morning: “There was a time when direct mail ruled the day. It was complex and took patience to measure, but it worked. E-mail and digital promised a quick return but lacked long-term brand commitment. I love blending the lessons that old-school direct mail provided with new age marketing tactics. The results often produce the best of both worlds.”